Executive Director

Rod Lew, MPH, is the Founder and Executive Director of APPEAL. Prior to APPEAL, Rod was the Health Education Director at Asian Health Services and the Associate Director for the Association of Asian Pacific Community Health Organizations. Rod was a contributing author to the 1998 Surgeon General’s Report on Tobacco Use and has written and published widely on tobacco and health disparities. Rod provided testimony to the U.S. Congressional Committee on Commerce on the impact of national tobacco policy in 1999 and to the U.S. Surgeon General in 2004. He has also served on numerous national health advisory committees, including the State of California Tobacco Education and Research Oversight Committee (2000-2006), American Public Health Association (APHA) Equal Health Opportunity Committee (2005-6) and APHA Asian Pacific Islander Caucus, where he served as Chair (1998-2000). Rod was the 2002 recipient of the Christopher Jenkins Cancer Control Award. In 2009, he also received the Lester Breslow Lifetime Achievement Award from the UCLA School of Public Health, his alma mater.


ASPIRE Program Manager

Camille graduated with a Bachelor’s degree in Politics from the University of California Santa Cruz where she engaged in student organizing that focused on Asian/Pacific Islander student retention. Camille is deeply rooted in her Filipino culture. As a young girl growing up in the Philippines, she saw aggressive marketing from the tobacco industry promoting their products to her community. She carries this lived experience with her as she works at APPEAL to eliminate tobacco related health disparities in AANHPI communities. Prior to joining APPEAL, she worked for political consulting firms that managed and provided winning strategies for public office campaigns and local ballot measures which included Yes on E in 2014, San Francisco’s first Soda Tax campaign.


SPARC Program Manager

Beatriz, also known as Bea, holds a Masters in Public Health from the University of San Francisco and a Bachelor of Arts in Psychology from the California State University, Sacramento. Beatriz is passionate about breaking down barriers to health equity and strives to be an agent of change in the community. Beatriz has presented on health equity topics at the National School of Public Health in Cuba, Pantawid Pamilya Programs in Cainta, Philippines,  and the United Nations University of Peace in Costa Rica, as well as for the Asian and Pacific Islanders in Higher Education, the American Foundation for Suicide Prevention, Active Minds, and other national organizations. Beatriz also assists with refugee health equity with The Courageous Kitchen, a 5013c in Bangkok, Thailand. In her free time, Beatriz enjoys traveling, cooking, and hiking.


SPARC Program Associate

Cassandra “Cassie”, is a Program Associate for the APPEAL Statewide Pacific Islander and Asian American Resource and Coordinating Center (SPARC) program. She graduated from San Francisco State University (SF State) with a Bachelor’s Degree in Health Education and Minor in Race and Resistance Studies. Prior to working with APPEAL, Cassie served as the Program Coordinator for the Regional Pacific Islander Taskforce, a tri-county Pacific Islander health advisory group in the Bay Area. She was also a Peer Mentor for SF State’s Asian American and Pacific Islander Retention Education (ASPIRE) program. She is currently involved in the SF State Pacific Islander Initiatives Planning Group, which informs programming for Pacific Islander students and courses on campus. As a mixed Kanaka Maoli (Native Hawaiian), Cassie is an advocate for the liberation and self-determination for all AANHPI communities in their homelands and on the continental US.


Communications Associate

Allison is the Communications Associate at APPEAL, working on both the ASPIRE and SPARC programs. She graduated from the University of California, Davis with a bachelor’s degree in Clinical Nutrition, where she also explored community education and nutrition research. Previously, she worked for a SNAP-Ed (Supplemental Nutrition Assistance Program) funded nutrition education program within the San Francisco Department of Public Health.