Executive Director

Rod Lew, MPH, is the Founder and Executive Director of APPEAL. Prior to APPEAL, Rod was the Health Education Director at Asian Health Services and the Associate Director for the Association of Asian Pacific Community Health Organizations. Rod was a contributing author to the 1998 Surgeon General’s Report on Tobacco Use and has written and published widely on tobacco and health disparities. Rod provided testimony to the U.S. Congressional Committee on Commerce on the impact of national tobacco policy in 1999 and to the U.S. Surgeon General in 2004. He has also served on numerous national health advisory committees, including the State of California Tobacco Education and Research Oversight Committee (2000-2006), American Public Health Association (APHA) Equal Health Opportunity Committee (2005-6) and APHA Asian Pacific Islander Caucus, where he served as Chair (1998-2000). Rod was the 2002 recipient of the Christopher Jenkins Cancer Control Award. In 2009, he also received the Lester Breslow Lifetime Achievement Award from the UCLA School of Public Health, his alma mater.


Program Coordinator

Camille Mendaros joins APPEAL as Program Associate. She graduated with a Bachelor’s degree in Politics from the University of California Santa Cruz where she also engaged in student organizing that focused on Asian/Pacific Islander student retention in the UC Santa Cruz campus. In the past, Camille has worked for political consulting firms that managed and provided winning strategies for public office campaigns and local ballot measures which included Yes on E in 2014, San Francisco’s first Soda Tax campaign. She has also worked for a nonprofit that provided one-on-one mentorship and STEM tutoring for under resourced public schools in the Bay Area.

Arisa Tono

Senior Accountant

Arisa Tono joins APPEAL as Senior Accountant. She graduated with an Accounting degree from Japan. Arisa enjoys working for non-profits that are dedicated to educating and inspiring communities and providing them tools they need to improve their lives. As an accountant, she constantly strives to provide important and accurate financial information to support an organization meet its mission. In her spare time, she volunteers as a bookkeeper for the San Francisco Choral Artists.