APPEAL Leadership Model

In 1995, Asian American, Native Hawaiian and Pacific Islander communities were identified as having a low capacity to respond to tobacco issues around research, infrastructure, programs, and policy development.1 In response to this finding, APPEAL created a leadership model that would build the capacity of AA and NHPI communities to effectively address tobacco on a local and national level.


Embedded in the APPEAL Leadership Model is a comprehensive philosophy that incorporates the following principles:

  • Being inclusive of diverse communities in a strategic and respectful way
  • Tailoring trainings and programs to recognize different stages of community readiness to do tobacco control
  • Believing in and nurturing the leadership capacity of each individual
  • Working from an assets-based model rather than a deficit model of training
  • Addressing tobacco comprehensively and relevantly as one of many social justice issues facing our communities
  • Recognizing and balancing the three P’s (People, Process, Product) in any tobacco control initiative and training opportunity

Core Competencies

The Core Competencies of the APPEAL Leadership Model are:

  • Tobacco Control
  • Cultural Competency
  • Collaboration
  • Facilitation
  • Advocacy & Policy

Tobacco Prevention and Control Leadership Competencies

Activities held during APPEAL’s Leadership Summits are designed to feature aspects of one or more of these competency areas.