Leadership Development

Based on the APPEAL Leadership Model, APPEAL’s Leadership Program, which began with the “Creating New Mountains Tobacco Control Leadership Program,” has trained more than 600 Fellows since its start. It is also one of the only leadership programs of its kind to specifically address diverse tobacco control issues for Asian American, Pacific Islander and Native Hawaiian communities. This Leadership Program is a year-long fellowship designed to provide training in capacity building, leadership development, and technical assistance to support our leaders in their local tobacco control projects.

During the program, APPEAL Fellows are given the opportunity to join with other community leaders from the U.S. and Pacific Islands who represent the geographic and ethnic diversity within the AA & NHPI community. Together, these leaders will plan and implement 1-2 tobacco control activities for their individual communities.

We are pleased to say that the success of the APPEAL Leadership Program has led to its expansion and adaptation for communities of color and LGBT communities. For more information on those specific programs, please see APPEAL’s Cross Cultural Leadership Institute.

Previous activities planned by APPEAL Leadership Fellows:

  • Organizing a tobacco control information booth at the Kauai Farm Bureau County Fair, using coalition members and youth to outreach to the AA & NHPI community (Hawai’i)
  • Constructing a website for the Kaua’i Tobacco Free Community Coalition (Hawai’i)
  • Coordinating tobacco control information tables at retail outlets, heath fairs, and the annual carnival (Hawai’i)
  • Conducting Hmong focus groups assessing the knowledge, attitudes, and behavior around smoking and tobacco (Minnesota)
  • Working with Asian restaurant owners to promote smoke-free establishments and advocating to ban smoking in nearly all public places (Multnomah County, Oregon)
  • Developing a youth multi-lingual radio public service announcement project (Hawai’i).


While primarily focused on Community-Based Participatory Research (CBPR), the ComPLEAT program avails itself of APPEAL’s expertise in Leadership Development to train community members participating the research effort. The video below demonstrates one of the approaches used during a leadership training session held in Southern California during August 2015.

Additional videos from the August 2015 leadership training session are available on the APPEAL video resource page.