CDC is in the process of developing another national tobacco education campaign and is specifically looking for Asian Americans to appear in the ads. They would like to include former smokers who have suffered from various medical conditions (and have been tobacco-free for at least 6 months) or those who have used proven strategies to help them successfully quit.

Please see flyer for details.

APPEAL appreciates any help in distributing this flyer to your contacts. Those who are selected to participate in the campaign can be paid up to $2500 and it would be great to have REAL people from our community represented in a national media campaign.

Thanks so much!


Hi APPEAL Partners,

Are you attending the National Conference on Tobacco or Health (NCTOH) in Kansas City, MO this week (8/15-8/17)?

There will be a few opportunities to meet with staff and partners:

  • APPEAL Network Reception
    Wednesday, August 15th, 5:30 – 6:30 PM

    Where: Marriott Kansas City Downtown, Bennie Moten AB

    This will be a great opportunity to meet and mingle with APPEAL PROMISE Network members and other AA and NHPI tobacco control advocates!!! Raffle prizes will be handed out during the reception.

  • Visit APPEAL’s Booth at the conference – #323 in the Exhibit Hall
    Stop by to say “hi”, pick up some materials, meet some staff, enter in our raffle, and learn how we can collaborate! We will be in the row with all of the other networks in the National Networks Consortium!
  • Support APPEAL partners by attending their sessions
    Here is a list of presentations given by APPEAL Network members and partners at the conference. Apologies if we may have missed some, please feel free to share on the APPEAL listserv with the Network.
  • Follow us on Facebook to stay in touch! We look forward to seeing those who are attending the conference this week!

    300 Frank H. Ogawa Plaza, Suite 620 / Oakland, CA 94612 / P 510.272.9536 F 510.272.0817 / site by tu

One of the largest gatherings of the Hmong community in the United States is an annual soccer tournament, the Hmong Freedom Celebration and Sports Festival, held in St. Paul, Minnesota. Organized by the Lao Family Community of Minnesota, the event draws anywhere from 30,000 to 40,000 people from around the country and is typically held the first weekend of July.

Over the years, APPEAL has had the opportunity to work locally in Minnesota, partnering with a number of groups addressing tobacco control and other health issues. One of these partners, the Statewide Tobacco Education and Engagement Project (STEEP), a collaborative of agencies serving the Cambodian, Hmong, Lao and Vietnamese communities, has maintained a strong presence at the soccer tournament — even after both the city park and the Lao Family’s own non-smoking policies were put in place to protect festival attendees from secondhand smoke. So, why is it so important for STEEP to stay involved even after tobacco control policies have been adopted? As STEEP Program Coordinator, Ellie Watkins, notes, “There is still a lot of work to be done.”

While policy change remains a centerpiece of their tobacco control efforts, STEEP views continuing engagement with community members as a core part of their efforts. Even with policies in place, “people still need help understanding those policies and how they affect their lives,” explains Ms. Watkins. “There is still a lot to learn about the harms that tobacco can have [on health], so prevention cannot end.”

The soccer tournament also offers STEEP a platform to address a range of ther health issues that impact the Hmong community, increase their visibility with the public, and expand their base of support. In recent years, the collaborative has developed their expertise on healthy eating and physical activity, just as the Hmong community begins to see obesity, diabetes, and other related health conditions spread. STEEP’s credibility to address these areas of health draws, in part, from their rich experiences in the tobacco control arena.

STEEP’s story serves as a great example for advocates in the tobacco control movement. A cornerstone of their approach has been their commitment to combining education with advocacy efforts, and continuing to engage the community well after the implementation of policies. This long term view and investment in the community allows them to deepen their tobacco control work, and address additional areas of concern in the Hmong and other Southeast Asian communities.

The Hmong Freedom Celebration and Sports Festival was held on June 30 – July 1, 2012. Please visit the following website for more information: